A street brand that represents Korea. It is gaining popularity mainly among men and women in their 20s, and in 2019 it has grown into a cult brand that can instantly complete more than 100,000 T-shirts in just two months. Along with wearing K-POP artists, many events are being held not only in South Korea but also in Asian countries, expanding the brand's name recognition and scale. In addition, the design pursuing the essence of minimalism, "not too street", is gaining popularity mainly in South Korea.
It is available in a wide range of prices from 4,000 yen to 20,000 yen. Famous for its variations using various logos and colors for standard items such as T-shirts and sweatshirts.